What is "Underdog" ?
a play on words...Combining the specialty of Tani - UNDERwear, with our love of animals, especially DOGs. In English, the word "underdog" is often referred to the weaker party, the less fortunate in the society.
everyone loves an underdog...is the charitable arm of Tani Japan. Proceeds from the sale of this collection will go to fund projects that raise awareness and offer financial help to the underprivileged.
Dog Shelter, Tokyo, Japan
Sales proceeds (after deducting production cost) from the Underdog project in Japan will go to fund Tokyo-based Dog Shelter <dogshelter.jp>
Dog Shelter was founded by Mrs Mina Kataoka in 2006. The small organization is run by volunteers only. Every dog they take in undergoes thorough medical check and home fostering before being matched to their new permanent home. Every prospective dog owner and their home are also vetted by the team.
Dog Shelter has re-homed over 900 dogs in the Kanto and Kansai area. Only 2 dogs have ever been returned to Dog Shelter following their formal adoption, testament to Mrs Kataoka and her team's serious and thorough work.
Inspiration of the Design
Launched in FW20, Everyone Loves an Underdog
Years in the making, we are proud to inaugurate our Underdog collection with a "wolves" print designed by American artist Jody Asano, made with Tani's signature Silktouch material.
Grey wolves are the wild ancestors of domesticated dogs. Once widespread across most of North America, they almost became extinct due to ruthless hunting. Years of strong conservation efforts have restored some of the wild wolves population in their former habitat.
We hope with tireless efforts and long term commitment, we too can bring positive change to the “underdogs” in the society.
About the Artist
Jody Asano is an American multi-disciplinary artist currently based in Tokyo. She attended New York University and studied photography at Art Center College of Design. After years in photography, she has transitioned to illustration and design. She still works as a photographer upon request. Her work has been used in editorial, advertising, textiles, packaging, animation, and commercials by clients around the world.